I know what it’s like to feel like someone on the inside—but not be seen that way on the outside. It’s precisely how my love affair with words began. And it’s exactly why I’ve chosen writing as my forever craft. 

Words—poetry, mostly—have been my therapist my entire life. When no one seemed to understand, words always did. I’ve used them to make sense of the world, my life, and the people in it. They’ve also helped me connect deeply with my own beliefs, values, and actions.

When I entered the online space, I was struck cold by the lack of connection I felt between business owners and their audiences. Instead of seeing efforts to form real relationships with people who could benefit from someone’s skills and experience… 

Messaging expert with 8+ year’s copywriting experience and a lifetime spent loving words

Meet Val Casola

...making people feel seen with our words and telling an exciting story of what’s possible when we connect.

…I saw a deep need for validation. I saw people selling their services by the skin of their credentials and education.

And sure. In some industries, this is the name of the game.
But for creatives and lifestyle professionals–it’s an approach that leaves people feeling uninspired and unwilling to act. 

The absence of meaningful and moving conversations made my heart ache for everyone involved. For the business owners who wanted to grow. And for the people out there whose lives would be changed by experiencing their knowledge and services.

I knew it was time to bring what words taught me about inspiring people to move to the table…