(And your messaging shouldn’t be getting in your way.)

There’s a business owner you’re ready to become.

But something about your copy and messaging isn't resonating like you wish it would. 

that THERE'S A MESSAGE always capturing someone's attention, making them go "yes, she's the one!", and closing another sale AS YOU WORK WITH CLIENTS AND after you turn in FOR THE DAY.

You want to know your business is working, even when you're not

And I'd love to help!

You and those daydreams (turned hard work and dedication) that brought you here? You both deserve so much more than an experience like this.

And it’s making you doubt yourself, your abilities, and the transformation you know can help so many people.

You feel like you’re going nuts and wasting a lot of time getting frustrated in your Word docs.

You’re earning income, but you’re not achieving those ambitious goals of yours.

It's not helping you reach your fullest potential.

And the lack of connection and results makes you want to stop showing up.

It’s not moving your people (emotionally and physically) like it moves you.

I know what it’s like to feel like someone on the inside—but not be seen that way on the outside. It’s precisely how my love affair with words began. And it’s exactly why I’ve chosen writing as my forever craft. 

Words—poetry, mostly—have been my therapist my entire life. When no one seemed to understand, words always did. I’ve used them to make sense of the world, my life, and the people in it. They’ve also helped me connect deeply with my own beliefs, values, and actions.

When I entered the online space, I was struck cold by the lack of connection I felt between business owners and their audiences. Instead of seeing efforts to form real relationships with people who could benefit from someone’s skills and experience… 

Messaging expert with 8+ year’s copywriting experience and a lifetime spent loving words

Meet Val Casola

Writer +Daydreamer

...making people feel seen with our words and telling an exciting story of what’s possible when we connect.

…I saw a deep need for validation. I saw people selling their services by the skin of their credentials and education.

And sure. In some industries, this is the name of the game.
But for creatives and lifestyle professionals–it’s an approach that leaves people feeling uninspired and unwilling to act. 

The absence of meaningful and moving conversations made my heart ache for everyone involved. For the business owners who wanted to grow. And for the people out there whose lives would be changed by experiencing their knowledge and services.

I knew it was time to bring what words taught me about inspiring people to move to the table…

 revenue created through copywriting projects


 years loving words


 in Writing Studies from Saint Joseph’s University

Master's Degree

 in Writing from
Loyola University Maryland

Bachelor's Degree

Annie Cimmino

Val has a rare talent for truly understanding your business goals and incorporating them into your web copy. She has such great attention to detail and a knack for seeing what's on your heart and putting that into words. I can truly attest to the fact that her expertise and help lead to a better business for you."

My experience in a word? Magical!

client testimonial

Everyone deserves to know what they’re participating in and paying for. That’s why I pay special attention to your business and how you run it–so there’s no surprises and your client experience is seamless from the start.

Informed Consent

informed consent

Big moves are rarely made without excitement or a clear vision of a better future. Showing your readers the life waiting for them when they choose to invest in the right support–and aligning it to their desired outcome—is the cornerstone of my writing process.



Building trust and nurturing relationships requires an alignment on beliefs, values, and ways of thinking. I’ll make sure your message communicates who you are, what you do, and why you do it in a way that captures positive interest and creates enthusiasm to move forward.



Everyday at Val Casola Writes, I prioritize…


I’d love to write yours.

Your brand messaging and sales copy should be carefully crafted with intention and purpose behind every word and propel people into action.

How to Leverage Storytelling to Create a Relatable Brand and Build Relationships

The Importance of Brand Voice and Tools to Use it Consistently 

What is Self-Censorship–and Why It’s Holding You and Your Goals Back

The Biggest Copywriting Mistakes Creative and Lifestyle Entrepreneurs Make (And How to Fix Them) 

How to Create a Message that Attracts the Right People and Influences Them to Act 

Topics include:

Because let’s be honest–I could talk about words allllll day long.

Book Val to Speak

rebecca nesbit,
founder of the ceo crowd

I had a website copy audit with Val and it completely shifted my vision on how to align my messaging with myself. Not only did I have a fantastic experience with the audit, but I also asked Val to come into my membership to speak to my clients and share her knowledge of copywriting. She delivered with such eloquence. Not only would I trust Val with my own copy, but I also trust her with my own clients. I am so grateful and cannot recommend Val highly enough!"

"If you are looking for a copywriter, look no further.

e-commerce entrepreneur

Sarah Williams

Fusce quis semper magna, lacinia hendrerit neque. Cras a felis ultricies, pellentesque tortor id, fringilla justo. Morbi finibus sagittis tempus. Proin egestas purus eu orci auctor, accumsan egestas magna malesuada. Nam blandit, velit feugiat vestibulum mattis, lorem justo lacinia diam, vitae gravida libero nunc non massa. 

Val is a wealth of knowledge. Listening to her will change your life.

on the go

Hang Out With Val

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