website copy →
perfect-fit
Get more people inside your offers with personalized, emotionally-moving copy designed to convert
web copywriting services
launch copy →
copy retainer →
where would you like to go?
you're ready for
Words that
effortlessly
Because you know the difference between copy that sorta gets the job done and copy that helps you hit those big revenue goals is copy written with intention, creativity, and strategy.
Maybe you’ve tried perfecting that money-making message on your own, but now you’re ready to have a professional who lives and breathes moving your people into action–emotionally and physically–take it off your plate and FINALLY give it the attention it deserves.
you want copy that does this...
Books you more of those "Am I dreaming?" projects with clients who want to experience you and your expertise
Brings your Brand Vision brought to life, solidifies your industry reputation, and nurtures an engaged community
Sounds like you and turns your offers into the most desirable thing your people have seen all day
Connects and converts more consistently so you can hit the big revenue goals you've set for the year
so you can do this...
Fill your calendar with work you love and say goodbye to red-flag clients that cause you stress
Show up over and over again knowing your heart and genius have been captured for all to see
Take that vacation, grow your team, and live your life on your own terms
Focus your time dreaming bigger than ever and taking action on business tasks you genuinely enjoy
connect and convert
Find a copywriter as passionate about amplifying your impact as you are?
what if you could...
Well, you've found her.
She's right here.
Hi, it's me.
work with me →
I love bringing the ideas you're so excited about (and possibly very frustrated over) to life with words that connect meaningfully with your people and move them into action.
And I've gotten so good at it that my clients often end up saying:
the gal who's about to turn your heart and ideas into copy gold
"Val is my favorite copywriter!"
"I'd work with Val a million times over!"
"She nailed it on the very first draft!"
"You can't afford to NOT hire Val!"
- Your Brand Vision, brought to life
- Clarity in how to move your people into action
- Confidence to be yourself and let your genius shine
- Strategic Messaging designed to nurture your perfect-fit people into perfect-fit clients
You're a No problem.
- Fill her group program and bring in $17K in revenue from her launch
- Get a new clients, two hot referrals, and an aligned speaking collaboration within two weeks of launching her welcome email sequence
- 600% increase in interactions with her booking platform
- 397% growth in organic search traffic that led to 584 appointments booked
results kinda
gal?
Here's what my clients have achieved with words written by me:
- 4X’d the number of returning users to her website
- 375% increase in user engagement - people are reading more of her website, clicking links, and scrolling further
- Finally feel confident her voice and sense of humor were captured in her copy
- Make her mark on her industry with her unique way of working, personal values, and understanding of her audience's needs
eryn morgan, business coach for creatives
I knew I could write a sales page and some emails for my new mastermind, but I wanted an outside perspective to do it right and save me time. Val is an amazing copywriter and working with her was extraordinary. She put so much care into helping me bring my new offering to life. We got so much done so quickly and she nailed it!"
"Val's client experience is so supportive and the results of her end products are incredible!
client testimonial
claire uncapher, transformational coach
Before working with Val, I was getting traffic to my website but it wasn't converting how I wanted. After working on a website copy and welcome sequence project with her, I know my copy now speaks to my potential clients - and I'm SO proud of it!
Val was able to explain what I do and the outcome I provide better than I ever could. I love that her process is interactive and that she welcomes back-and-forth commentary and feedback, even if it's over one word.
With my new copy, I've gotten new clients, referrals, and been invited to collaboration opportunities. Val is so, so worth it!"
"Val works hard to ensure your new copy aligns with your goals and your voice. I'm so glad I chose her!
client testimonial
The
let's create your moving message
Copy Packages
Custom Website Copy
timeline: 2 weeks
The next iteration of your brand is right around the corner...and you can't go a moment longer being someone you're not.
You know how powerful a conversion tool your website has the potential to be.
It's time to take you, your genius, and why your clients love you and turn it into a strategic narrative that brings your vision to life, sends your perfect-fit people right to your inquiry form, and books you more work you love.
this is for you if:
Your business has evolved and it's time to re-define your identity in your industry
You're tired of working with anyone who fills out your inquiry form and you want to fill your calendar with *pinch-me-I'm-dreaming* clients
You want to turn your website into a conversion tool makes sales easier than ever before
investment:
Starting at $4,000
payment plans available
Want the full details?
download the services guide →
Launch Copy
timeline: 1 VIP Day
You packaged up your heart and your expertise into a course or program designed to help your people experience life-changing results...and now it's time to get it into their hands.
Whether you need a sales page that speaks to customers at all points in the buyer's journey or emails to drive them there, I can help!
Launch Copy from the Val Casola Writes Copy Studio combines poetic and persuasive principles to effortlessly capture attention, build trust, and steward your people to the "Buy Now" button so you can maximize your conversions.
this is for you if:
You're launching a course or program and want a sales page or email sequence that drives consistent sales
You know there's people in your audience who are the perfect-fit for your offer and you want to convert more of them into customers
You want clear and consistent messaging to support your launch - fast!
investment:
$3,000
payment plans available
Want the full details?
download the services guide →
Copy Retainer
You've got a lot of copy to turn around this year...and the idea of having a copywriter on deck who knows you, your business, and your voice inside and out? Yes, please!
When you book a copy retainer, you'll get guaranteed availability on my calendar each month for your copy needs.
Let's take writing copy from an ugh-inducing task to something you're excited to review, publish, and reap rewards from so you can keep your momentum going and meet those exciting revenue goals you set for the year!
this is for you if:
You've got so many big ideas for the future and you have no idea how you'll find the time to write the copy that'll bring them to life
There's several launches on your calendar and you'd rather spend more time with your family, on vacation, or being a CEO than writing copy for them all day
You're tired of being the copy bottleneck and missing deadlines because you don't have time or brain space to write
investment:
$2,000/month
3-month minimum
You’ve got a huge rebrand on the calendar and have more copy to tackle than a single project could manage
Want the full details?
download the services guide →
download the services guide to view the case study →
Meredith Mackenzie knew her counseling practice was a loving and empathetic place for all to be themselves, unpack their trauma, and receive support without judgement...
But she knew her website didn’t portray that.
Meredith felt her website was too “sterile” and failed to portray the warmth and compassion her team had to offer.
This often happens to professionals who are amazing at what they do and know how to explain “what” they offer - but struggle to convey how they do it and why it matters.
Join me as I walk you through my client Meredith’s website copy project and see exactly how I helped her showcase the warm and human side of her practice, and as a result, see a 600% increase in website inquiries!
Website copy
Parallel Wellness
Lisa, a top voice in the Human Resources field on LinkedIn, was incredibly confident in her brand voice...but she worried how well the sales page for her new group coaching program would activate the ideal clients in her audience.
Lisa was getting a lot of traffic to her sales page from social media, meaning her people saw value in her program and wanted to know more.
But sign-ups to her waitlist were slow. She knew she had to do something to motivate her prospects to take action and so they would go from lurkers to buyers.
Come learn how I helped Lisa infuse her sales page with my favorite 5-Minute Storytelling Strategy that helped her achieve a $17K launch and sold out coaching program!
sales page copy
Lisa Young
download the services guide to view the case study →
grab a peek inside my process
The Moving Message Formula
My signature approach combining copy rooted in search and inspired by poetry to create sales copy that effortlessly connects and converts.
(P.S. I've used this exact formula to help my clients bring in $500K+ in revenue!)
download the services guide to preview the process →
Frequently Asked Questions
Got something on your mind?
Do you offer payment plans?
How will you write in my voice?
What if I don't like the first draft?
Will you design my website, too?
Yes, payment plans are available for all copy projects! All you have to do is ask and we can figure out the best option for you.
I have an entire phase of my copywriting process dedicated your voice.
I'll ask you questions that help me uncover your personality, words and phrases you love, those you wouldn't be caught dead uttering, and how you want to make your people feel. I also binge your content - from Instagram Stories to blog posts and podcast episodes.
You can rest assured that during our time together, my main focus is "downloading" you into my brain and taking on your persona!
This is a legitimate concern that I absolutely understand. I want you to first know that I've never had a copy client feel like they weren't well represented on the page - and this is because I've designed my entire copywriting process to avoid this scenario.
I do my due diligence to understand you and your brand, your offers, and how you want to sound so your first draft gets you excited about where your business is going!
In the event you do not like your first draft, two rounds of revision are included in all copy packages. You'll give me your detailed feedback and I'll make adjustments until you're proud of your new copy.
I'm not a web designer and I don't design websites. If you are looking for web design support, just ask! I have a master list of trusted brand and web design professionals I would love to refer you to!
Who do you work with?
When can we start?
Most copy projects are booked out 4-6 weeks in advance. If you're thinking it's time to get started on your copy project, reach out as soon as possible!
I mostly work with coaches and service providers who's expertise makes life happier, easier, healthier, and more fun. This could be B2C or B2B businesses.
I don't work with political organizations or product-based businesses.
If you're not sure if you're a fit for the studio, I encourage you to fill out an application anyway. It never hurts and I'm happy to refer you to someone I trust to help you get the results you need!
How long will it take me to get my new copy?
Project turnarounds range from a couple of days to 2 weeks. During your project, I'm only writing your copy. Rest assured that you have my full attention and expertise on your business!
What's the deal with the poetry?
I FIRMLY believe (yes, that's FIRMLY in ALL CAPS) that poetic principles contribute to high-performing copy that leads to more consistent conversions. Why?
Because poetry is all about making people feel seen, heard, and understood. It's about forming genuine connections over shared experiences and values. It's about inviting others to believe what's possible when they take action.
I'm not going to just hand you "pretty copy" when we work together. I'm going to write you a strategic narrative designed to nurture your perfect-fit people from lead to client by leveraging what I know of poetry to build trust, position you as an expert, and inspiring the right people to make moves.
Just see my client testimonials - or ask them yourself!
How much work will our project require of me?
I know you're busy—and you won't need to hold my hand during our work together.
You'll need to fill out a few onboarding forms, including my Brand Vision Questionnaire and a Past Client Contact Form before I start writing. (This is about 2-3 hours of work.)
Then, you'll need to be present to review your new copy, offer feedback, and approve revisions! (This is about 1-2 hours of work.)
Do you offer refunds?
Due to the nature of my work, refunds are not offered.
What do I need to get started?
To get the most out of your copy project, you'll need to have a clear understanding of who your ideal client is (their struggles, desires, what they've tried before, etc.), how you help, and your voice.
If you feel a little fuzzy on the mechanics/features of your offers, that's OK! You'll get the clarity you need to solidify things like that through our work together!
BOOK YOUR COPY PROJECT →
I know you only have so much time in a day between running your business, taking care of yourself and your family, and living the life you’ve intentionally created.
Let me take your website, those emails, or that sales page off your hands so you put yourself where you’re needed most–and save your sanity.
(Because agonizing over your words is not helping you multiply or enjoy your success.)
All you have to do is speak passionately about what you do and I’ll take care of the rest.