evolving
Match your messaging to your brand
WEB COPYWRITING SERVICES FOR BUSINESS OWNERS WITH BIG DREAMS
I’m ready to get started - are you?
So you can do more than get the right people excited and involved in a movement that will change their lives (and themselves) forever…
But confidently share who you are and the world you want to create.
Sheds a tear (or two)
Activates the imagination
Shifts mindsets and perspectives
Tugs on the heart strings
AND NOW YOU’RE READY FOR COPY THAT
You and your community are ready for so much more fun, support, and impact. You’ve been carefully dreaming, planning, and creating what’s next…
Scale into your most expansive era with intention and purpose
....and more!
Photography
Business and life coaching
Health and wellness
Wedding and events
Travel and lifestyle
Web design
Course creators
Industries I write for:
book your copy project now →
- Loom video recording of me reviewing your copy and offering specific feedback and guidance
Timeline: One-week turnaround
Your copy isn’t resonating with you or performing as it should–and you need some support without the done-for-you, turn-key price tag STAT. You’ll dump all your copy into a Google Doc for me, I’ll make line-by-line edits on existing copy to optimize it for clarity and conversion, and record you a Loom video overview of what’s working well and what could be improved. If you’re missing anything vital, I’ll provide detailed guidance on how to write it so you can turn your copy around in no time.
$597
Copy Audit
WHAt's included:
email sequence in a day
copy audit
brand messaging guide
website copywriting
sales page in a day
book your copy project now →
- Mission/Vision Statement
- Business Origin Story
- Unique Value Proposition
- Brand Values
- Transformation Story
- Ideal Client Profile
- Brand Voice Analysis
- Word/Phrase Bank
WHAt's included:
Timeline: One-week turnaround
You know who you are, what you do, who it’s for, and why it matters, but all of your messaging feels jumbled and unorganized in your head. You desire one place that articulates every part of your message for you–from your mission and vision statement to your transformation story and brand voice–so you can stop wondering “How do I say that again”? A Brand Messaging Guide is a great resource to hand off to anyone who writes copy–your in-house copywriter or VA–so they have the most accurate information to work from.
Starting at $1,000
Brand Messaging Guide
email sequence in a day
copy audit
brand messaging guide
website copywriting
sales page in a day
book your copy project now →
- Five (5) pages of SEO-focused, custom conversion copywriting
- Home, About, Services, Contact, + Extra Content (Blog, Podcast, Resources, Opt-In, Small Sales Page, etc.)
- Keyword research, title tags, and meta descriptions
- Up to five (5) interviews with past clients to collect Voice of the Customer research
- Revisions so you walk away feeling confident as ever
WHAt's included:
INCLUDES COLLABORATION WITH YOUR WEB DESIGNER
Your home on the web should represent your vision and how you desire to show up in the world. It should highlight your passion and what sets you apart. It should attract the right person for your offers, having them saying “This is everything I’ve needed!” and move them into action.
This is for you if the next iteration of your brand is right around the corner. It’s for you if you’re ready to step out into your industry with your unique approach and in your voice. It’s for you if you know that deeper emotional connection and inspiring transformational story is what you need to scale with heart and purpose.
Starting at $4,000
Website Copywriting
email sequence in a day
copy audit
brand messaging guide
website copywriting
sales page in a day
Timeline: two weeks
book your copy project now →
- One (1) long-form sales page for your upcoming launch or evergreen offer
- Up to five (5) interviews with past clients to collect Voice of the Customer research
- Revisions so you walk away feeling confident as ever
WHAt's included:
Timeline: 1 business day
What moves us is knowing what’s in it for us–and watching it come to life before our eyes. You designed your course or group program to radically change lives and show your dream client their evolution and becoming is not just possible, but a brave and empowered decision away. We’ll tell that deeply transformational story that has your community jumping on your waitlist, claiming your VIP bonuses, and enrolling to experience it.
Starting at $3,000
Sales Page in a Day
email sequence in a day
copy audit
brand messaging guide
website copywriting
sales page in a day
INCLUDES COLLABORATION WITH YOUR WEB DESIGNER
book your copy project now →
- 5-7 emails for a welcome, nurture, or sales email sequence
- Up to five (5) interviews with past clients to collect Voice of the Customer research
- Collaboration with your web designer
- Revisions so you walk away feeling confident as ever
WHAt's included:
Timeline: 1 business day
You don’t need to hear again that your real estate on social media isn’t guaranteed—or that educating and nurturing your audience builds the relationships required for vulnerable conversations and exciting choices. Together, we’ll create value-driven, story-centered, and sales-oriented emails that will have your leads eagerly awaiting your name in their inbox and excited to go through your sales pipeline.
Starting at $3,000
Email Sequence in a Day
email sequence in a day
copy audit
brand messaging guide
website copywriting
sales page in a day
Choose Your Journey
Because you can’t go a moment longer being someone you’re not
GET YOUR WORDS DONE IN THE STUDIO
Emanuela Hall, Speaking Coach + Story Consultant
There was no fluff. She was there to serve and share valuable expert advice. I like how professional Val was and how she really valued my time. Her process helped me get everything about my business and my message out of my head and onto paper. Now I not only have a new Brand Messaging Guide, but clear foundations to write copy for captions, bios, and speaking proposals. It's great to have someone who gets it.
“Val saw the heart of my business and the big WHY behind what I’m trying to create."
client testimonial
Shan Riley, Breakup Coach
Working with Val felt simple, seamless, and enjoyable for me. I went from feeling insecure & embarrassed of my landing page for my offer to excited to start promoting my offer through my social media content. Now, I trust that her strategic yet emotional copy will help convert my product!
As soon as Val mentioned how copy is like poetry to her, I was a definite yes!
client testimonial
It’s why I want you to know that I care about the vision you have for your business and the impact you make just as much as you do.
The last thing I’m here to do is throw a bunch of sales jargon at your audience. I’m here to help you connect and form meaningful relationships with your people by adding an emotional, poetic touch to your sales copy.
Bringing a copywriter into your space and handing your vision over to someone else is a hard thing to do.
You might feel like it’s easier to write your own copy. Maybe you had a bad experience with a different copywriter in the past.
big
It’s a decision to hire a copywriter.
Looking for too?
if you’re looking for branding and design that perfectly complements the poetic touches in your copy…I have someone special in mind I’d love to introduce you to!
meet laurel →
web design
Once our revisions are complete, you will receive your copy formatted via wireframe to support design implementation. All DFY copywriting packages include collaboration with your web designer. I am happy to work with them to bring your copy to life visually!
handing off
After I have everything I need to know about you, your business, and your dream client, map out your customer journey and strategically plug specific information when and where your dream client needs to hear it. After this structure is created, I sift through all of the text to make sure everything is clear, accurate, and easy to understand.
Strategic Placement & Writing
The most important job I have as your copywriter isn’t writing your copy…it’s getting to know the person we’re speaking to. I spend time eavesdropping on your dream client, collecting the language they use to talk about their challenges, desires, hopes for the future, hesitations, and other solutions they’ve tried before. I also collect this information through direct interviews with your past clients. This data becomes the foundation for knowing what to say and feeling confident your new copy will resonate with the people who need to hear it most.
Listening and Research
How it Works
The most exciting part about this entire process for me is infusing the nuts and bolts of your business with your personality, passion, and purpose. (And of course, a touch of poetic flair.) This is where my creativity runs free and I pair the logistical information your dream client needs alongside words that inspire them to see what’s possible and move them into action.
Infusing
Once your copy draft is done, we collaborate to make sure it feels and sounds just like you. If something doesn’t feel right, we talk it through and come up with a solution that does.
Revising
YOUR VISION MEANS SO MUCH TO ME
I want to hear about all the ideas you’re dreaming up and help you bring them to life.
see my work →
apply to work with me →
take me to the shop →
My collection of website copy templates, launch templates, and email templates package up my favorite thought-provoking questions, plug-and-play copy prompts, and client examples to help you create a moving message driven by purpose, intention, and impact.
Ready to craft a message that meaningfully represents your business and moves your audience into action?
