The Desire:
Kaley's wanted to create a community where individuals passionate about wellness could meet, share, and connect, educate her customers on what areas of life she could help them improve, highlight her success stories, and attract clients to a new business offer she was incredibly excited about: mentorship for those who wanted to start their own wellness business.
The Problem:
After her cancer diagnosis, Kaley found Consciously Kaley to educate others on what it really means to live a wholistically healthy lifestyle and point them in the direction of cleaner, healthier beauty, household, and wellness products. As her business grew, she found her online presence didn't fully represent the breadth of services she offered or the impact she wanted to make.
What We Did:
I helped Kaley get to the root of her mission and all the ways she transformed her clients' lives. Then, I infused that mission and those transformations in her copy so her audience could see and feel how Kaley could support them along their health and/or business journey.
I weaved Kaley's cancer story into her copy to show the unique perspective she brings to the table. Kaley doesn't just sell wellness products. She uses her personal experience to educate, inspire, and impact everyone she meets.
I built an additional ideal client avatar into Kaley's messaging to help her attract those interested in business mentorship. Now, her copy not only speaks to individuals interesting in living a low-toxin lifestyle, but also helps them understand how sharing their passion for wellness can become an additional income stream to support themselves and their families.
The Result?
Kaley Shawley
web design by homeward creative co
Val Casola is my favorite copywriter. If you’re considering working with her, just know that I can’t recommend her enough! She is absolutely incredible and so talented.
We first did a Brand Messaging Guide project together. I honestly thought I knew my business, but after that exercise, Val brought it all to life in a new way so I could understand it even better!
After that, we did a website copy project and I am so thrilled with it. Every time I check out my own website, I love reading the beautiful words that Val just brought to life. Let me know when you book Val for your copy, because I want to read it!”
"Every time I check out my own website, I love reading the beautiful words that Val just brought to life!"
YOUR VISION MEANS SO MUCH TO ME
I want to hear about all the ideas you’re dreaming up and help you bring them to life.
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My collection of website copy templates, launch templates, and email templates package up my favorite thought-provoking questions, plug-and-play copy prompts, and client examples to help you create a moving message driven by purpose, intention, and impact.
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