The Desire:

A polished website that spoke directly to Kasey's ideal clients and shared the value her services had to offer so she could confidently market, sell, and scale.

The Problem:

Kasey knew her systems and automations builds were so valuable for service providers and agency owners...but she didn't know how to communicate that with her audience. Because of this, Kasey felt embarrassed to send leads to her website and it held her back from marketing and selling.

What We Did:

Together, Kasey and I got extremely clear on what her ideal client's life looked like without systems and automations to help them scale. We identified what felt really hard, how those challenges actually affected their businesses and their personal lives, and what they ultimately wanted their life to look like instead.

I took Kasey's transformation story and tied her results to real life examples her ideal clients could see and feel themselves experiencing when they closed their eyes. This brought the power of systems and automations to life in a tangible way. This helped create excitement, urgency, and motivation to take action.

I took every opportunity to remind Kasey's ideal clients what they could experience with just 5-10 hours of their week back: More family time, no more skipped workout classes, and trust that even when they weren't at their computer, their business would still be running in the background. These gentle nudge's, intentionally positioned at the bottom of every website page, brought Kasey's valuable transformation full-circle and maximize the amount of time her leads spend exploring her services.

The Result?

Kasey Sheeran

"You can't afford not to hire Val!"

I didn't have clear messaging before Val and I worked together. I knew what I was offering was valuable, but I didn't know how to get that across to my audience.

Now, I am now excited to send people to my website because I know the copy is talking directly to them. Val helped me pin down their pain points and the actual transformation they are receiving instead of just the deliverables.

Val is not only a great writer, but she is professional and fun to work with! She really understands your vision and goes above and beyond - giving even more than promised. If your messaging or website copy is keeping you from selling, you need to work with her.

 I am so happy with my new website copy!

YOUR VISION MEANS SO MUCH TO ME

I want to hear about all the ideas you’re dreaming up and help you bring them to life.